For this project, I was tasked with creating the branding for the 2038 Olympic Games in Santiago, Chile. Extensive research on the country’s culture and history played a pivotal role in shaping the design. After exploring over 100 sketches and revisions, I developed a logo that combines the iconic Moai statues of Easter Island with the Olympic torch. This pairing of the stationary statue and fluid flame became a central theme, inspiring custom typography, pictograms, an iOS app, and other branded elements. By incorporating cultural symbols and experimenting with dynamic movement, I crafted a cohesive brand identity that reflects the spirit of the 2038 Winter Olympics.